Does SEO work for a new product, and how do you start?

Great way to start the day.

4,000 clicks from Google in the last 30 days.

Six months ago I was struggling to hit 10 clicks a day. Most days it was 2.

So what changed?

Honestly, not much. Same fundamentals, just done every day.

- Only go after keywords I can actually win. Check who ranks and how strong they are before writing a word.

- Write the post that answers the search. Real steps, not a one-line answer Google can lift into an AI Overview.

- One post a day. Every day.

- Link every new post into the ones around it.

- Every morning, fix old posts sitting just off page one with impressions and no clicks.

- Change one thing at a time, check it two weeks later keep what worked.

Boring works.

♥ 50 · the post on X

My workflow for building enough quality, indexable pages to reach 50k+ monthly users on my tax calculator site:

1. Every page is cross-checked against official sources + Google's latest guidelines before it ships. If a figure can't be verified, it doesn't go live.

2. Once you've got traction, connect your AI coding agent to Google Search Console via MCP.

3. Have it find the queries you're getting impressions for but have no dedicated page for. Build those pages.

Rinse and repeat.

♥ 93 · the post on X

405K Google clicks. 3.42M impressions. All organic, in one of the most saturated app niches.

And it all started with a pretty basic SEO setup.

Here's what I did:

1. Fixed the fundamentals

I initially hooked up my entire project to Claude and had it audit the website.

> technical SEO issues
> metadata and page structure
> sitemap and indexing problems
> performance improvements
> missing internal links

The goal was to clean up everything that could prevent Google from properly crawling and understanding the site.

2. Built my own content workflow

I created a custom writing skill to help produce content that actually answers what people are searching for, rather than pumping out generic AI articles.

Started with just one quality blog post per week.

Nothing crazy, but I made sure every article targeted a specific search intent and was relevant to the product.

3. Then @openseo_so came along

This was probably one of the biggest improvements to my workflow.

I connected it to Claude/Codex through MCP, and it helped me understand and implement SEO practices I had previously overlooked.

> keyword clustering and topical authority
> finding low-difficulty keywords with decent search volume
> building proper internal linking structures
> identifying content gaps
> improving existing pages instead of constantly creating new ones
> tracking rankings and technical issues

A lot of this is standard SEO, but having an agent analyze my actual website and explain what needed fixing made it much easier to execute.

4. Kept publishing and monitoring

I continued publishing relevant content, tracking indexing in GSC, and improving pages based on what was actually ranking.

One thing I learned is that publishing doesn't mean Google will automatically index or rank your content.

So I started paying much more attention to:

> which pages were indexed
> which keywords started gaining impressions
> which articles needed improvement
> where internal links could help
> what was actually bringing users into the product

And eventually the graph started looking like this.

The interesting part is that growth wasn't linear at all.

Months of relatively flat traffic, followed by a jump, another period of slower growth, and then a much bigger spike.

I'm still figuring things out, and traffic has pulled back from its recent peak.

But going from almost no organic visibility to 405K clicks has completely changed how I approach building apps.

I now treat SEO as part of product development from day one, not something to think about after launching.

And the best part? The traffic is actually converting into paying customers.

♥ 3 · the post on X

i grew my first startup to $2M ARR as a non-technical founder. here’s what i learned about seo:

1. you do not need complicated keyword research. ask Claude to compare your sitemap with key players in the space each month, find the gaps, and use them to plan your content.

2. don’t only compare yourself with competitors. complementary products that serve the same audience but solve a different part of the workflow can be hidden gems for keywords and topics.

3. the cheapest way to do aeo is to make your seo content easy to crawl and understand, with a clean structure, relevant keywords in headers, and an faq section.

4. organic traffic can be a vanity metric. high-volume content may boost your numbers, but it does not always lead to more conversions.

5. i would rather rank for a keyword with 50 searches that is highly relevant to my icp than one with 2,000 searches that is broad and generic.

♥ 11 · the post on X

spent the last 2 days building tools, comparisons and use case pages around timecard. about 60+ pages so far.

now i’m indexing them manually on google search console via the URL inspection.

learnt this from @robj3d3’s video. first time trying it, hoping it goes well 🤞

♥ 6 · the post on X

Googling horsemate didn't give me the results i expected. So i opened Search Console.

Dead.

The auth middleware was sending Google to the login page every time it asked for sitemap.xml or robots.txt.

Best part? I fixed the exact same bug in the old version back in June 2025. Then i rewrote horsemate from scratch, went live in December, and shipped it right back in 🙃

One line in the matcher on 2026-01-13. Same day as a batch of new landing pages, so the fix doesn't get all the credit.

229 impressions in January. 4,569 in August.

Not exactly look-at-my-awesome-SaaS numbers. But for a Swedish stable app? I'll take it.

#buildinpublic

♥ 4 · the post on X

What I'd do now: one crawlable page per service, a booking page that loads without a login, and a GA4 custom channel group for AI assistant referrals (ChatGPT, Perplexity, Gemini, Copilot, Claude).

the post on X

spent some time reverse engineering why tally shows up every time someone asks ChatGPT for the best form builder:

- 13 pages on their own site comparing themselves to Typeform, Google Forms, Jotform, SurveyMonkey and more

- 198 help/content pages, including their own "best free form builders" and "best AI form builders" lists

- the same line everywhere: unlimited forms, unlimited submissions, free

- 4.9 on G2, Capterra and Product Hunt

- their co-founder answers "best form builder?" threads on Reddit herself

- even Typeform wrote a "Typeform vs Tally" page

ChatGPT doesn't pick them at random.
it repeats what the internet already says about them.

that's not luck. it's engineered visibility.
and you can copy the playbook.

want me to check what ChatGPT, Gemini and Perplexity say about your SaaS? comment "audit"

♥ 1 · the post on X

Slow & steady wins the Google game 🚀

Launched a site recently and Search Console is finally catching on 📈

📈 Impressions upward trend? Check.
🎯 Average position creeping up? Check.

Fresh site, clean architecture, zero spammy tricks—just target intent & good content.

Question: What is the #1 metric you track in GSC when launching a fresh site?

Impressions, average position, or raw CTR?

♥ 3 · the post on X

Small websites don't always need MORE content.

Sometimes they need to strengthen what they already have.

Better category coverage.
Supporting articles.
Stronger internal links.

Publishing 20 random articles won't help much if your core topics are still weak.

That's something I'm focusing on with RankQuest.

♥ 4 · the post on X

Google prints your keyword cluster for free.

Scroll past the ads on any "best X" search. The "Find related products & services" box lists the sub-queries Google treats as part of the same question.

That's your content plan, sitting under the ads nobody scrolls past.

♥ 4 · the post on X

I used to think SEO was mostly about writing blogs and adding keywords.

It’s a lot more boring than that, but also more useful.

You look at what people are already searching for, see where your site is showing up, fix the weak pages, write around real search demand, and keep improving what starts getting impressions.

That’s basically the loop.

I’m building SEO Dispatcher around this exact workflow so I can do it across my own apps without jumping between five different tools.

♥ 6 · the post on X